Join us for a welcome message from AACSB leadership followed by the opening keynote session. Brian A. Wong, author of "The Tao of Alibaba," offers a compelling look into the dynamic mindset that propelled Alibaba to global prominence, reshaping not just commerce but also assumptions about the role business can play in doing good for society. In a world where change is the only constant, Wong emphasizes the paramount importance of purpose and culture in shaping an organization that elevates adaptability and an innovative mindset over traditional business acumen.

Through his keynote, Wong will explore the core principles that define Alibaba's success and discuss how these can transform business education, preparing leaders for the challenges of an unpredictable future. Join us for an enlightening session that bridges the gap between enduring entrepreneurial spirit and academic rigor, equipping the next generation for excellence in a dynamic, ever changing world.